Company: Imperial Brands
Swedish snus is well known for its role in reducing smoking-related harm – but could tobacco-free nicotine pouches go even further? In this session, Imperial Brands shares new scientific findings that directly compare the two products. Discover how these modern, tobacco-free alternatives might reshape the risk landscape – and what that means for consumers, regulators, and the future of tobacco harm reduction.
Scientific Affairs Manager - Group Science and Regulatory Affairs, Imperial Brands Science - Dr Erika Grandolfo is Scientific Affairs Manager within the Harm Reduction and Engagement department at Imperial Brands. She leads the development of scientifically robust content and ensures regulatory alignment across cross-functional teams, supporting the company’s commitment to evidence-based and scientific communication. Dr Grandolfo holds a Ph.D. in Animal Health and Zoonosis and has a strong academic background in research and analysis. She has authored multiple peer-reviewed publications and delivered keynote presentations at international conferences, demonstrating her ability to communicate complex science with clarity. She is an active member of Toastmasters International, where she continues to refine her public speaking and leadership skills. Her collaborative approach and dedication to science-led dialogue make her a key contributor to advancing harm reduction and stakeholder engagement.
