Company: Plxsur Group
Plxsur, a global platform dedicated to Reduced-Risk Products (RRP), shares insights into the evolution of the nicotine category and the opportunities it presents for consumers, companies, and investors.
The session will explore market dynamics, consolidation trends, and innovation across formats, offering a forward-looking perspective on how the RRP category is shaping the future of the industry.
Chief Commercial Officer - Plxsur Group - Martin has been involved in the RRP since 2012 when he joined Nicoventures, the vaping division of British American Tobacco, as its first hire in shopper marketing and category management. At Nicoventures, Martin worked closely with Nigel Hardy and David Newns to launch the now global leading Vuse brand. As a specialist for the last five years, he has advised a number of leading UK online operators, provided route to market advice for three international companies, and was also part of the management team of vaping startup AYR that sold a minority stake to BAT. In addition to his RRP category pedigree, Martin is a seasoned FMCG executive with more than 10 years’ commercial experience in the UK, Europe and USA with global consumer packaged goods heavyweights ABInBev, Unilever, Associated British Foods and Gallaher (now JTI).
