How do you plan and produce events in a region where security requirements, cultural conditions and technical standards have their own unique rules?
Bruno Marx (CEO, Eventknowhow) and Rainer Schüler (Head of Westfalenhalle) share their many years of experience in the Middle East – from the early years in Abu Dhabi to the current developments in Saudi Arabia.
The discussion focuses on the shift from improvised structures to professional standards, the interaction between international event organisers and local authorities, and the influence of major global events such as the 2034 FIFA World Cup.
An honest, practical talk about safety culture, risk management and intercultural cooperation – and what the industry worldwide can learn from this dynamic region.
