Pia Leimke, Business Development Manager Germany, Meeting & Events American Express Global Business Travel
In a world where in-person gatherings are no longer guaranteed but consciously chosen, the pressure is on for events to deliver more than just great content. Attendees expect connection, meaning, and emotion — and events that meet those expectations are the ones that stay in memory long after the last session ends.
This session blends real-world strategy with insights from neuroscience to explore how memory works, how emotion sticks, and how we can design experiences that resonate long after the event is over. Drawing from in-depth interviews with senior event leaders and scientific expertise from a cognitive neuroscientist, we’ll explore:
- The psychological principles behind how memories are formed, including how anticipation, emotion, and reinforcement play a key role
- Practical strategies to activate engagement before, during, and after your event using emotion-led design and multisensory experiences
- Proven techniques to create emotional peaks, deepen human connection, and sustain impact post-event
Join us to discover how a deeper understanding of memory and emotion can elevate your next event to truly unforgettable.
