Learning from the best: How to create big moments on a small budget

By wdo, 27 October, 2025

Speaker: 
Kai Janssen, Creative Director, JOKE Event AG

Bright LEDs, impressive show acts and a setting of the finest quality. With a decent budget, it is much easier to conjure up magic at events and trade fair appearances. But how do you manage to create an experience that pops with simple means? Creative Director Kai Janssen (Freelance / JOKE Event AG) shows in the Career Hub at BOE International how a good idea can carry an entire event – even without a lot of technology and fanfare. It's about courage, a creative attitude and the art of combining storytelling, dramaturgy and staging in such a way that enthusiasm is generated and the message gets across. No blah blah blah, just real insights from practice. For anyone who wants to create images and stories that stick in times of tight budgets.

Datum
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Sprecher
Session