- Juliane Jähnke, Managing Partner, agendum
- Jörg Zeisig, President, IFES / CEO, Holtmann+
How do you measure the real success of events and trade fairs?
In this interactive workshop, industry professionals will work together to develop new approaches for meaningful KPIs that go beyond mere reach figures. Using a KPI canvas, benefits, data sources and challenges are examined in a practical manner – with a focus on quality rather than quantity.
A deep dive for anyone who wants to manage trade fairs, sponsorships and events in a data-driven, meaningful and future-oriented way.
Your participation is welcome!
