Miele – the best. A brand reinvents itself.

By wdo, 6 November, 2025

Christian de Clerque, Architect and Expert for Brand Architecture I Director of Interior Architecture at Miele
 

Datum
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Sprecher

tbd

By wdo, 24 July, 2025
Test
European Film Premiere: Hand Rolled – Julio R. Eiroa
PANNEL 1: Tobacco Evolution – Innovation, Terroir, Fermentation, Blends & Quality Trends
PANEL 2: Rooted in Responsibility – Building a Sustainable Future for Tobacco Regions
Specialist Session: Cigar Bands – Craft Meets Identity
PANEL 3: From Leaf to Law – Who Protects the Soul of the Cigar?
PANEL 4: The New Face of Tradition – Reimagining Cigar Culture for a New Generation
PANEL 5: Entering Global Growth Markets – Strategic Pathways into Asia, the Middle East & Africa
Humidity Made Simple: Elevate Your Cigars with Boveda
The Legacy and Flavor of Villiger Cigars
Practical, educational cigar tasting session with Luciano Meirelles, Luciano Cigars, President of Constella USA.
Cigar Ratings Unwrapped: The Method, the Myth, and the Market
Fermentation & Aging – The Art Behind Flavour and Aroma
Beyond the Box: Innovation, Aesthetics & Functionality in Cigar Packaging
KEYNOTE: Vom Funken zur Flamme: Wie Sie in stürmischen Zeiten Ihre Leidenschaft am Brennen halten
KEYNOTE: Genuss im Wandel
KEYNOTE: Umsatzsteigerung durch Events, Tastings und Personalisierung
PANEL: Im Netz der Zigarre: Community-Building in der Premium Tabakwelt
KEYNOTE: Zigarren und Zigarillos im Fokus der Regulierun
KEYNOTE: Die Rolle des Fachhändlers – Vertrauen durch Kompetenz am POS
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Miele-the Best. Eine Marke erfindet sich neu.
Session
VISION STAGE