The rapid growth of nicotine pouches is changing not only product innovation, but also the way next-generation nicotine products are sold. New retail concepts are emerging that combine specialized product knowledge, premium store environments, and technology-driven distribution.
Charles Kuhlmann, founder and CEO of Nikoteca, shares insights into building the world's largest dedicated nicotine pouch retail chain. From concept stores in Finland and franchise expansion in Europe and the US to AI-powered sales solutions, he explores how retail innovation, data and automation are transforming consumer access and the commercial landscape for smoke-free alternatives.
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