EU and nicotine pouches: A story of love and hate

Nicotine pouches are gaining momentum across Europe – but their regulatory future remains uncertain. This Spotlight EU session brings together leading voices from industry and policy to explore the changing landscape, ongoing debates and the growing tension between innovation and regulation. For those who want to dive deeper into regulatory frameworks and practical implications, join our special Masterclass on Saturday from 11:30 a.m. to 12:15 p.m. in the Industry Lounge and offer concrete insights and practical guidance.