Markus Voß, Account Director Live Communication & Head of Guest Management @ marbet
Today, the digital guest journey is much more than invitation management and check-in: it is a strategic tool that adds emotion to events, optimises processes and improves them based on data.
Markus Voß shows how personalised touchpoints throughout the entire journey (from the invitation to an event app, the onsite experience and the follow-up) create genuine connections. Concrete practical examples illustrate how personalisation and technology work together to make events more emotional, efficient and successful.
The result: greater engagement, greater impact, greater relevance.
