Prof. Dr. Melanie Diermann – Professor of Marketing in the Department of Communication and Economics at IST University of Applied Sciences
AI, real-time data and new content formats are currently turning marketing upside down. But which developments should you take seriously today – and which technologies are hype or essential?
- Why AI is reorganising marketing – not just automating it
- How hyper-personalisation and real-time data are changing content
- What voice search, gamification and short videos can do – and what they can't
- Why data protection, sustainability and values determine success